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Page last updated at 22:42 GMT, Saturday, 10 July 2010 23:42 UK
Faze visit BBC Norfolk Music Video Festival
Bandmates and brothers Maf and Luke Milnes travelled to Norwich

A Bradford band have made the long trip to Norwich to watch their video at the only festival of its kind in the UK.

Faze did a 360-mile round trip to catch the promo for their track Heart and Soul at the BBC Norfolk Music Video Festival.

The indie-rockers' video was shown on Europe's biggest HD digital screen at The Forum in Norwich.

It was one of 50 videos selected for the festival, which ran from 28 June to 10 July 2010.

More exposure

"Our feature at the BBC Norfolk Music Video Festival was a really good way for us to get exposure for our work on a national level," said lead singer Maf Milnes.

"We had a top day visiting Norwich, and it was great to meet the team working for BBC Norfolk and find out about music scene down in the area."

The four-piece filmed their industrial-styled video for Heart and Soul - taken from their recently-released EP Do You Believe - in an old textile mill where their studio is based.

"The video was filmed in February so it was very cold," said Maf, 25.

"We had a pre-launch party for our EP the night before so we were all feeling a bit rough on the day!"

Do You Believe is the fourth EP the unsigned band have released, after getting together as teenagers at a youth centre in the city's Lidget Green district.

Faze filmed their video in Bradford's Try Mills where their studio is based

Support sets

For the last three years, Faze have been a four-piece and having gigged extensively around Yorkshire, they've started to spread their wings and want to set up gigs in Norwich following their appearance in the video festival.

"We want to be more selective in our shows," said Maf, who is a youth and community worker in Bradford.

"We've played the north quite a lot and we're now getting support slots with established artists.

"We play London quite regularly where we've supported The Levellers, Alabama 3 and Shed Seven."

Faze's inclusion in the BBC Norfolk Music Video Festival - which was open to bands across the country - means it strikes a chord with their mission to win new fans outside of their home patch.

Video show

The band's promo was shown as part of a three-and-a-half-hour show screened twice a day on Fusion's 60-ft wide screen.

The event's aim is to highlight the wealth of creativity emerging from unsigned and under-the-radar music acts and film-makers.

Norfolk bands Alto 45, Fever Fever and Franko Fraize are just some of the local outfits who had videos chosen for the festival programme.

Their song promos appeared alongside those of more established national acts including The Wave Pictures, Blood Red Shoes and The Twilight Sad - whose video stars the grand-daughter of legendary film-maker David Lynch.

In pictures: BBC Norfolk gig pics
10 Jul 10 |  BBC Introducing
BBC Norfolk Music Video Festival
25 Jun 10 |  BBC Introducing
Latest: VoluME digital magazine
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