Girl in a Thunderbolt has been given the video treatment for Introducing
Since 2007, BBC Norfolk Introducing has been showcasing new music emerging from the county on the radio.
Now it's giving local acts the chance to get their faces and music on screen.
With the launch of a broadcast-standard TV studio at BBC Voices in Norwich's Forum, musicians have been invited to tape sessions to be broadcast on radio.
While highlights from the performances will be featured on the radio, the videos will be available to watch on this website.
Gary Standley, producer of BBC Voices and BBC Norfolk Introducing, has described the new studio as "our own very Maida Vale in the east."
A number of Norfolk acts, including Girl in a Thunderbolt, The Lost Levels and Emily Hurst, have been in front of the cameras already and many more are booked in to get themselves on film.
"We're making the most of the fact that we can now film sessions," said Gary.
"It's giving us the chance to film interviews and performances with artists who would never normally get the chance to have that profile."
It's hoped that the TV facility, which boasts broadcast quality cameras and a gallery, will widen the possibilities for the radio show too.
"In time we hope to broadcast sessions live on BBC Norfolk Introducing," said Gary.
"There's a never-ending conveyor belt of talent in Norfolk and we've found that one act seems to inspire and motivate another - hopefully these videos will help that process," he added.
As well as watching them here, you can also grab a taste of the hottest Norfolk acts by watching the video sessions on the
at Chapelfield Plain in Norwich, or by heading to the BBC Norfolk Introducing