The record-breaking 250 mile trip will take up to 24 hours to complete
People living on Cardigan Bay are used to seeing strange marine craft approaching its shores.
These range from the Irish and Viking invaders of the early middle ages to a French invasion force in 1797.
But if eagle-eyed locals see a kite surfer approaching land next week they will witness the final throes of a world record attempt.
Murray Smith aims to break a kite surf world record by surfing 250 miles in 24 hours before landing at New Quay.
The 25-year-old from Dartmouth will kite surf from Newquay, Cornwall, to Arklow on the east side of Ireland before tacking onto a south east heading wind that will lead him towards New Quay in Ceredigion.
The record-breaking 250 mile trip will take up to 24 hours to complete and will see Murray battle fatigue and limited visibility as he surfs through the night, facing large seasonal swells, unpredictable winds and navigates shipping lanes.
As a kite surfing instructor Murray's specialist knowledge of his sport will increase his chance of success.
He will be wearing a tracking device which will update his position to the website
A support team will also accompany him on a Rigid Inflatable Boat.
In 2008 Murray appeared in the BBC TV series, Last Man Standing
Murray said: "I can predict what kite to take and how many calories I might need, but the one thing I can't predict is the weather.
"If that doesn't work in my favour what is already an incredibly tough challenge will become almost insurmountable".
Early November sees large seasonal swells hitting coastlines, and Murray hopes the conditions will work in his favour.
But the decision to leave at this time of year could also work against him.
November's cold temperatures also mean that he must keep moving or risks hypothermia, especially during the night.
"We're on stand-by now and I would like to make the record attempt between 12 and 18 November.
"The most important factor before I start is that I need 20 hours of wind to complete the challenge.
"It is also down to the wind if I manage to finish at New Quay. It is impossible to predict, but I'm sure I'll be washed up somewhere on the Cardigan Bay coast."
Murray brings a wealth of endurance experience to this record-breaking attempt.
In 2008 he was one of three British athletes to appear in the BBC extreme challenge series, Last Man Standing.
In 2009 he kite surfed solo and unsupported over 95 miles between the Caribbean islands of Antigua and St Barts.