The Poppit photographs have now been exhibited in New York, Hong Kong and Copenhagen
Michael Jackson's work has earned him finalist places in the Hasselblad Masters Award in 2008 and 2009, as well as numerous other awards worldwide. But Poppit holds a special place in his heart.Now he has now produced a book showing a selection of his photographs taken at the Ceredigion beach. Here he tells us more of his love affair with Poppit.
If you visit Poppit Sands at low tide you may well see a figure in the distance crouching over a camera and searching the sand in front of him.
That will be me.
I have been visiting Poppit for over three years now in what can only be described as a strange obsession with the beach and its secrets at low tide.
When I first came to Poppit it was to take a single shot and to leave.
That was in May 2007 and I have been back countless times ever since.
Over the months I have discovered the best time for my photography - when the low tide matches the sunset.
That is when the magic happens.
Michael's most recent work is a project based around three capital cities
Quite often I get nothing at all - the light was not quite right or I was too late to capture the best of it.
However, sometimes something special happens and I point and I click and I have it.
A moment on film - forever.
When it comes to camera equipment I tend to be old fashioned.
I use film and older cameras. I like the trouble that I have to take in setting them up. I like the thrill of developing negatives and holding them up to the light.
I am sure that digital cameras could do the job - but for me it is the process that I enjoy - it is the thing that gets me out into the cold - and that process is wonderfully stuck in the dark ages.
I tend to think that photography is about two things - love and luck.
You need to really love what you are doing to make it show in your work, and you need to be lucky that the light is with you and a special moment comes your way to catch.
For me, my old workhorse of a camera is a large part of that love for the process.
The Poppit photographs have now been exhibited worldwide - in New York, Hong Kong and Copenhagen.
They have won numerous awards and earned me a finalist place in the Hasselblad Masters Award two years in a row.
I have produced a book showing a selection of the work. But I am not finished there yet.
My most recent work is based in Cardiff - a project based around three capital cities - but Poppit is still on my mind.
Three years is not enough time to collect what is available there, so I'll be back for more very soon.