Everything Everything's Photoshop Handsome
Electro indie stars Everything Everything have given themselves the most extreme of makeovers in the video for their single, Photoshop Handsome.
The promo is the work of 50 animators, who all doctored short snippets of the band to make a striking film.
EE frontman Jonathan Higgs said it takes the "digital re-imagining of the self to its most extreme conclusion."
They're trying "to raise thoughts about what it means to change perceptions of ourselves to the extent we do."
The ideas behind the video come from the song itself, which Jonathan said "looks at the world of digital image manipulation and computer game re-incarnation."
He explained that he wondered "what would it feel like to come back to life as one of the 'perfected', false, immortal beings that adorn magazine covers, adverts and games?"
From there, he said, it was an easy leap to decide to investigate the whole idea through their promo.
"We took the idea of photoshopping and digital re-imagining of the self to its most extreme conclusion with our new video.
"We laid out loose guidelines for a huge number of creative digital artists and let them run free with their imaginations, each editing literally only a few seconds of video in total.
"The result is a very colourful and diverse explosion of ideas, the image of ourselves re-imagined hundreds of times in three minutes.
"We hope to open the imagination and raise some thoughts about what it means to change our perceptions of ourselves to the extent we do."
The video comes at the end of a highly successful year for the band, which has seen them be a big hit at the summer festivals, appear on Later
with Jools Holland and release their debut album, Man Alive, to much critical acclaim.
They will be closing the year with intimate shows in London and Manchester, which will see them playing that debut album in its entirety with the help of musicians from the Royal Northern College of Music.
The album has been specially re-arranged and scored by the band for the concerts, with the help of arrangers and RNCM sound engineers David Coyle and Ben Cottrell.
Photoshop Handsome is out on Geffen Records on Monday 17 January 2011.
Everything Everything play the RNCM on Monday 13 December.