Everything Everything's MY KZ, UR BF
Everything Everything have described their new video as a "ridiculous juxtaposition" which found them on the set of ITV police drama, The Bill.
The promo, for single MY KZ, UR BF, was shot shortly after the long-running series wrapped for the last time.
Frontman Jonathan Higgs said it was particularly odd as the video features signs saying 'The End Is Nigh' and "for The Bill, the end really was nigh."
MY KZ, UR BF is taken from the band's debut album, Man Alive.
It is the second video for the song, as the band recorded their own version last year before they signed for Geffen Records.
Jonathan said that last time they "tried to make a visual representation of the song" and that the same idea was at the heart of this version, though the result was very different.
"We had zero money, but it didn't stop us from trying.
"It's about being in an explosion that is on hold, paused almost, and the things you see flying through the air.
"So there's about four seconds of footage that we managed to make of us flying through a room.
"We thought that this time round, we've got a much bigger budget, we have lots of help, so we'll try and do that [again].
"We sent out our idea of how it should be and lots of directors came back with us with what they could do.
"We went with the people who got the closest and they'd re-imagined it in a nice way - a paused explosion that was shot on the set of The Bill."
Jonathan added that close-up, the location was quite different to the one that fans of the programme will be used to.
"All the shops are obviously fake and they have these notes in the window to make them look realistic.
"If you actually read them, they're filled with the most obscene things you could ever imagine, presumably because then the actors have to try and keep a straight face whilst stood next to them."
There's something appropriate about that idea of reality being different to what you might think, as Everything Everything are becoming known as masters of catchy pop songs with unusual and unexpected lyrics.
MY KZ, UR BF, for example, features mentions of Faraday cages, Lucifer and A4 paper, while the previous track, Schoolin', drew in the Taj Mahal, cerebellums and Third World hunger.
Everything Everything are known for their unique lyrics
Jonathan admitted that while every song is different, he does have a process when it comes to writing lyrics, which he believes is the most natural he knows.
"I tend to start off with a basis, maybe one or two lines that come the same time as I write it or just something that I've written down in the past.
"But quite often, I'll go back to a bank of ideas and something in there may set off against the thing I've already got, and then I interplay those with each other and see what effect that has.
"I don't think anyone thinks about just one thing at once and I don't think it's very truthful to write like that.
"There's a lot going on in our songs, but that just how I think and I think that's how everyone thinks - the way things interplay with each other in your mind is as interesting as the things themselves."
You can't really argue with the logic of his argument, but there's no doubt that Everything Everything are one of the most unique bands around at present - and their growing number of fans wouldn't have them any other way.
MY KZ, UR BF is out on Monday 23 August on Geffen Records.
The album, Man Alive, is released the following Monday.