Watch the video for Kid British's Winner
Manchester's ska-pop stars, Kid British, have been joined by former England striker Sir Geoff Hurst in the video for their new single, Winner.
The promo also features Manchester City defender Nedum Onuoha, local songstress Jessie Rose, DJ Clint Boon and Manchester's promoters Rent-A-Crowd.
The song has been included on the official FIFA World Cup game and has been taken up as an unofficial anthem.
Kid British's Simeon McLean said it was never meant to be a football song.
In fact, he explained that it had been written long before the World Cup even started.
"We made the tune a good six months or more ago, but it got picked up by FIFA for their game.
"So we thought that this would be the perfect time to release it.
"A lot of people are taking it on as their World Cup song and we're happy for people to do that."
Speaking about the video, Simeon said that it wasn't difficult to decide who to ask to be involved as it was just a case of looking in their phone address books.
"Everyone in the video, excluding Sir Geoff, are our mates, so it wasn't a hard choice.
"We did actually want a few more people in there, but they had more important things to do!"
The band are currently recording new material for their debut album, To Get Nowhere Follow The Crowd, which Simeon said will be out "just after summer".
Before the release, he explained that the band are playing "quite a few festivals over the summer period, so take a look on our MySpace and Twitter for the details of them."
Winner is out on Mon 28 June on Modern English Music.
Kid British play Sound Control on Sat 26 Jun. Tickets are £6.