Watch the video for Airship's Algebra
Indie rock four piece Airship have described their decision to release their debut single on Manchester's Love & Disaster label as a "no brainer".
Front man Elliott Williams says the band know label boss Dan Parrott "from the Channel M days and he was always a great supporter."
"He knows what we're about and we know he works really hard and cares a lot about what he does.
"So it was a no brainer when he set up a label."
The band's debut is Algebra, a firm favourite with existing fans of the band.
Elliott says that fact is exactly why the band chose it for their opening single.
"It is a song that has always instantly connected with people in the past.
"So it seemed the most obvious song to bring out as the first single and to be the first thing people hear from our band."
The track comes complete with an animated video, which barely features the band themselves.
According to Elliott, Airship "decided to do an animation video because we're fed up with your stereotypical band performance first video in a dilapidated warehouse."
Adding: "We just didn't feel the need to make a video heavily featuring us - we want to create a world where you can absorb yourself.
"There are loads of people out there making amazing things, so we really wanted to find someone doing something different.
"We really love the video, Gary Dumbill did a great job and it really showcases his talents as an animator."
The single comes out in May, when the band will be doing a headline tour of the UK, dates that will come on the back of their current support slot with Editors in Europe.
En route to the first date, Elliott is understandably excited, saying that it "looks like it's going to be a good one."
"We have just spent two days travelling from France to Austria in the beautiful sunshine and are very excited to be in Europe."
Airship's Algebra is out on Monday 10 May. The band play the Deaf Institute in Manchester on Friday 21 May.