Ten Bears go gold and stick on feathers for Braces
Watch the full video for Ten Bears' Braces
Ten Bears say that the wild imagery of the video for new single, Braces, came from knowing "what we didn't want".
The band, who have recently been playing the music conference South By South West, are painted gold and covered in feathers for the promo.
Guitarist Luke Daniel says the idea was not to make "just another video of guys with guitars."
Adding: "We wanted something simple, different, colourful. Something that set off the song."
Luke says that "Sam enjoyed being gold"
That's exactly what they got, especially lead singer Sam Hammond, who is painted gold, blue and black and has feathers stuck to his face amongst other things.
Luke says that "Sam enjoyed being gold" and that the whole band thought "being totally blue was fun" - an experience that ensured he "felt like a Smurf".
He also admitted that having a face full of feather was "sticky and a lot of fun."
The band have been working hard on new songs since playing BBC Introducing's showcase at Manchester's In The City and have been showcasing them over in Texas, as part of the world's largest music conference, South By South West.
Back at Manchester, Luke says they are all "looking forward to the release of Braces and loving Antwerp Mansion."
"It's our new place to hang and jam," he explains, "and the nights there are history in the making."
Ten Bears' Braces is out on East City Records on Monday 19 April.
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