Fashion is an exclusive business and very few models make it to the top of the industry.
While it happened to Kate Moss, it is in fact incredibly rare to be spotted on a London street and make it to the catwalk or the cover of a magazine.
Yet one agency in the capital appears to be cashing in on vulnerable young women by promising them just this.
In a special investigation for Inside Out London, the editor-in-chief of Elle Magazine, Lorraine Candy, went to find out more, and speak to some of the girls involved.
BBC Inside Out London