The fireworks display at the Eye will usher in New Year's Day and London's famous parade, which marks its 25th anniversary in 2011
A British pyrotechnic company is being used for the first time to help create the New Year's Eve fireworks display at the London Eye.
Cambridgeshire firm Kimbolton Fireworks will work with London-based producers Jack Morton Worldwide on the show, which will light up the capital's skyline at midnight.
It will be watched by large crowds along the river Thames, with millions more watching live on BBC One.
Music will add another dimension to this year's display. A soundtrack is being created by Radio One DJ, Nihal, to be heard on the river in the build up to the midnight countdown.
Mayor of London Boris Johnson has hailed the plans, calling them "exhilarating" and "primal".
"We want to capture the dynamism, colour and energy that are the hallmarks of our great city," he said.
Recalling the financial belt-tightening of this year, Mr Johnson invited Londoners to look forward to 2011 and embrace "the opportunities of the coming year with confidence and optimism."
The London Eye display forms one of the highlights of the festive season and New Year period.
Other attractions in the capital include
continues at iconic outdoor locations throughout the city.
New Year's Day Parade,
meanwhile, will be marking its silver 25th anniversary with a route taking in Piccadilly, Trafalgar Square, Whitehall and Parliament Square.
Thousands are expected to take part, representing some 20 countries from around the world.