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Page last updated at 12:56 GMT, Friday, 15 January 2010

History behind the Action Man toy made in Leicestershire


A BBC project lets you understand 'A History of the World' by examining objects our ancestors left behind, like Action Man.

The Action Man toy made in Leicestershire is the iconic British boy's toy of the 1960s and 70s.

He was designed and produced in Coalville by Palitoy Limited.

However he was based on a toy, GI Joe, produced by the USA company Hasbro and many of his parts were manufactured in the Far East. He exemplifies the move towards a globally based system of mass production in the 1960s.

As a postscript, although Palitoy ceased production of Action Man in the early 1980s and indeed went out of business in 1986, Hasbro went on to produce Action Man, based on the British idea!

Watch BBC Inside Out on the BBC IPlayer to discover other iconic toys with strong links to our region.


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