Phil Brown is Lancashire through and through and has rarely lived outside the county except for his carefree days as an undergraduate.
If a surgeon ever opened him up they would probably find "Lanky" printed right through him like a stick of Blackpool Rock.
Phil's programme, "The Drift" is a bit like that too. With Lancashire at its core, each show offers the listener the best of roots and acoustic music from the UK and beyond. The show has a unique flavour that you can't get outside the red rose county; "A bit like pie and peas washed down with good Lancashire ale," says Phil.
Phil started presenting "The Drift" in Spring 2004. Since then interest in acoustic music has grown immeasurably with each passing year. Phil is quite a virtuoso musician himself, and he says that the biggest pleasure he gets is watching the region's young musicians develop.
"My generation spent a long time honing their technical skills - but nowadays young players seem to be cropping up everywhere with musical ability it takes years to acquire."
"The Drift" is contemporary in its feel but with the tradition at its roots. As Phil explains: "I aim to ensure that 'The Drift' includes established and new musical developments and try whenever possible to replicate the live informality of acoustic music on the show."
Listen to Phil's latest programme on the BBC iPlayer