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Page last updated at 16:51 GMT, Friday, 12 November 2010

Venky's Blackburn bid shows rise of football in India

As Indian poultry giant Venky's attempt to become the first Indian club to take over a Premier League football club, BBC's Supriya Menon examines the growing popularity of the sport in the country.

And it isn't just Indian companies who are looking to break into the Premiership.

Former professional Adib Kenkre, who has set up Kenkre FC, has a record number of 300 youth players at his club and their goal is to play in the Premiership.

Football hasn't taken over from their national sport of cricket, but it is catching up and it could be a major deal if the chicken company becomes the new owners of Blackburn Rovers.

And not just for the firm itself but also for cricket obsessed India looking for new sporting opportunities.

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