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The Apprentice: Stuart Baggs 'The Brand' becomes boss

The Apprentice: Baggs becomes boss

Stuart Baggs was victorious as project manager in hit TV show The Apprentice but alienated his team mates with his aggressive leadership style.

The 21-year-old telecoms entrepreneur decided on a motor-racing theme for this week's task to sell a big screen DVD experience to the public.

Team Apollo made a profit of £262.50 and were rewarded for their victory with an evening of champagne tasting.

"The only place I fit within a team naturally is the leader," said Baggs.


Lord Sugar's advisor Nick Hewer disagreed: "Stuart's leadership style leaves me trembling with irritation. Who does he think he is?"

"Everything I touch turns to sold."
"I don't sit anywhere but the top."
During the cleaning ad task: "Asta la vista gravy."
"I have to reign in my extreme masculinity on this task."

Baggs outraged his female team mates by going for a test drive at Brands Hatch leaving them to do all the work.

In the board room, when asked by Lord Sugar about Baggs' management style, his team mates looked to the floor before criticising him for his impulsive and unstructured approach.

Baggs, the show's youngest ever candidate, then tried to suggest that Stella didn't like to take orders from him because he was younger than her.

Arrogant Pig

The Ramsey resident started his business career in the playground selling yo-yo' s.

Stuart Baggs during a test drive at Brands Hatch
Stuart Baggs during a test drive at Brands Hatch

By the time he was 13 he launched his own company, BlueWave Communications, which became a limited company on his 18th birthday.

Reception in the UK press for the Manx candidate has been equally as critical.

The Guardian's Heidi Stephens called him "a power-crazed, sexist, arrogant pig who takes being rude and obnoxious to a whole new level," while the Telegraph observed he demonstrated a "staggering ability to be simultaneously arrogant, patronising, puffed-up, dictatorial and as dim as a total solar eclipse".

Despite the criticism Baggs is stealing the show, entertaining millions and has been likened to a character dreamt up by Ricky Gervais.

The Apprentice: Baggs' best bits
08 Oct 10 |  People & Places
Baggs nearly fired on Apprentice
07 Oct 10 |  People & Places
Manx man is youngest Apprentice
28 Sep 10 |  Isle of Man
Reviews round-up: The Apprentice
07 Oct 10 |  Entertainment & Arts




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