Page last updated at 11:45 GMT, Tuesday, 10 August 2010 12:45 UK
Chewing gum in Hereford recycled into tyres and toys
A Gumdrop
The gumdrop bins will stay in place for six months

A new campaign in Hereford aims to recycle chewing gum into car tyres, children toys and mobile phone covers.

The initiative, which runs from Wednesday, 18 August to Wednesday, 15 September, will encourage people to dispose of their chewing gum correctly, or face an £80 fine.

Special 'Gumdrop' bins are being placed at locations around the city.

When the Gumdrop is full it's taken away, and the whole thing is recycled into a range of different items.

Clear-up cost

Herefordshire is one of only twelve areas in the UK selected by Keep Britain Tidy to participate in the 2010 Chewing Gum Campaign.

Councillor John Jarvis, Chair of Safer Herefordshire said: "With statistics revealing that it costs the Government approximately £150m a year to remove 3.5 billion pieces of irresponsibly disposed of gum in the UK, it is important for Herefordshire Council to take positive steps towards helping reduce this amount.

"This is why we are so delighted to be working with Keep Britain Tidy and Gumdrop, and look forward to a successful campaign."


The Gumdrop bins will stay in place for six months at locations across the city:

  • High Town (Outside Marks & Spencer)
  • Widemarsh Street (at the junction with Bewell Street)
  • Commercial Street (McDonalds)
  • Hereford Railway Station
  • Hereford Bus Station
  • Dusk Nightclub
  • Capuchin Lane
  • Union Passage
  • Play Nightclub
  • Eign Street Underpass

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