Page last updated at 20:08 GMT, Wednesday, 19 January 2011
Groove Merchants Promo, The Victory, Hereford 10.10.10

Friday Session reviewer Andy O'Hare
By Andy O'Hare
Independent music reviewer

New promotions outfit Groove Merchants have been doing their best to bring live music to Hereford for a few months now with regular Sunday night gigs at the atmospheric Victory pub around the back of the Cathedral.

They'll also be putting on events at Mamma Jamma's (formerly the Lockup) and I reckon their posters are amongst the best I've ever seen for local gigs - genuine works of art.

To Zurich at The Victory in Hereford
The cover of Go Your Own Way seemed totally out of place!

There wasn't a great crowd, however, last Sunday as visiting outfit Jets To Zurich kicked off proceedings.

They'd actually earmarked this gig to launch their new single Crimson Tide, but I reckon the Aberdare lads might just reschedule this occasion somewhere nearer home in the future.

They're a grungy stoner four-piece with some quality numbers like Killing Time.

There was no great change in the audience numbers as mighty funksters Dr Mojito took to the stage.

I last saw this Ross outfit at the Worcester Festival a few weeks ago when they also played a "difficult" venue, but being the talent they are - they got that place rammed and kicking within minutes.

No such luck tonight, though.

Dr Mojito at The Victory in Hereford
Still, a crackingly awesome funktastic set from these lot

I'm not quite sure that Groove Merchants pricing policy is quite right - the entrance cost actually increases for the last hour of their shows - while this is the norm on Fridays and Saturdays, I reckon they should think about cutting prices later on a Sunday to encourage the "last orders" brigade to turn up?

Headlining, what on the face of it should have been a great gig, were Tallulah Fix.

A credit to the Malvern lads for turning in the professional set of quality numbers like Shiver and Set Me Free that we've come to expect.

Tallulah Fix at The Victory in Hereford
They're one of the finest outfits to burst onto the scene this year

Some great bands on the night and a good effort made by the promoters, but in the end the stark fact was that not one person from Hereford itself turned up to this gig and I'm afraid that just about sums it up at the moment - not good...



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