Behind The Scenes at BBC Introducing in Hereford & Worcester
Every week, Andrew Marston tears up the playlist and the airwaves are full of new music.
There is only one qualification - it has to be local.
The show provides an opportunity for local talent to send in their work for showcasing live on-air.
John Peel's former manager, Clive Selwood said: "John would have loved the programme - it would have pleased him enormously."
BBC Introducing in Hereford & Worcester is the voice of young and up-and-coming musicians and music fans. If you want to see or hear local music, then this show has it all.
Nigel Clark of Brit-poppers Dodgy
As well as the superb quality of music the programme showcases, listeners are also given a full gig guide for the two counties, news from the musicians themselves, interviews with the movers and shakers within the industry, and live performances on the show every week.
BBC Introducing in Hereford & Worcester has helped to develop Nozstock to become the festival it is today. With its far reaching audience, the show has helped us to raise our profile both regionally and nationally.
Ella Nozworthy of Nozstock Festival
The programme was launched in June 2005 with huge interest; in the first six months alone, over 35 bands performed live exclusively for the show. Five years on and this now totally nearly 500.
A lot of musicians have also teamed up as a direct result of the programme, some sharing band members, others going on tour and taking another band from the area for support.
The show now, on average, receives around 250 tracks a week - all of which are listened to.
BBC Introducing in Hereford & Worcester is a very important outlet as a promoter to help spread the word and has the added bonus of Andy O'Hare reviewing the gigs. The show is the perfect platform to get a buzz going about what's happening in the local scene.
Lisa Ventura of Wizard Promotions
As well as being able to offer bands airplay on BBC Hereford & Worcester, musicians are regularly given the opportunity to perform at a number of Introducing events.
These include stages at Glastonbury, Bestival, Creamfields, Reading & Leeds and local events such as Wyeside, Nozstock, The Big Chill and the Worcester Music Festival.
Other opportunities include recording sessions at BBC Maida Vale and going on tour with the BBC Electric Proms.
The best tracks we receive are also passed onto BBC Radio 1 and BBC 6 Music.
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