Social media has enabled businesses to reach consumers online
A Gloucestershire student has organised a conference to highlight the significance of social media.
Mike White, a public relations student at the University of Gloucestershire, came up with the idea for the #AddMe conference.
Students, local businesses and experts in the field have all been invited to attend and help tackle the key questions of how to create, manage and utilise relationships online.
"Social media is a key topic of interest and importance," said Michael.
"It is changing business models and for me it is important to put a conference on to address people's interests and concerns.
"The #AddMe Conference will serve as a valuable resource for anybody interested in the changing communication landscape."
The evening began with a talk from David Phillips, an active PR practitioner who has been involved in the communications landscape for 20 years and is the author of three books about online public relations.
He was followed by Alex Sass who heads up the digital team at Renegade Media.
The keynote speaker of the evening was Aren Grimshaw, a regular speaker on the subject of social media and its role within business.
His roles include lead organiser of the Cornwall Twestival events, founder of Cornwall Social Media Cafe, marketing director of Tonick Media, publisher of Business Cornwall and consultant to a range of clients.