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'Mechanical' chocolatier marks Thorntons centenary
The unusual piece of 'street theatre' soon drew a curious crowd
The unusual piece of 'street theatre' soon drew a curious crowd

Derbyshire chocolate maker Thorntons has begun its centenary celebrations by unveiling a live 'mechanical' chocolatier in Derby.

Shoppers outside its Westfield store were invited to bring the human 'robot' to life by donating money to the NSPCC in return for chocolate treats.

The company was founded in Sheffield in 1911 but is now based at Somercotes, near Alfreton.

Other centenary events including a competition to win a factory tour.

Thorntons opened its Alfreton factory in 1985
Thorntons opened its Alfreton factory in 1985

Thorntons plans to take its 'mechanical' chocolatier on tour to over 25 city and town locations over the next few months.

Peter Wright, the company's market director, said: "We want to celebrate our centenary year with all the Thorntons' lovers out there, as well as raise money for a fantastic cause."

Since Cadburys was taken over by US company Kraft, Thorntons is now the largest, independent chocolate and confectionery company in the UK.




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