Kate Nash is a musician who was noticed through social networking
BBC Blast Introducing
By Hayley Edwards
Reporter for BBC Coventry & Warwickshire
Social networking websites, including Facebook and MySpace, must take credit for helping bands to get signed. MySpace Music was one of the first outlets for artists to get their material heard worldwide.
Many artists owe it to these networking sites as they were ''found'' because of them. Some of which include Panic! At the Disco, Kate Nash and Sean Kingston, who have all had major hits around the world.
Could it be right to say that without these sorts of sites, some artists would have never had the success that they have done?
Social networking sites. We all love them. They connect us to people who we may not have seen in years and they allow us to find new people. And more importantly, find music. MySpace in particular have given musicians the platform to get recordings of themselves on the internet without restrictions.
It is rare for a band or artist to not have a MySpace page, which shows the importance of such webpages. With all sorts of multimedia platforms being used to project these artists forward, bands could not want a better place to start.
It can be seen with YouTube as well. People upload videos of themselves performing and millions of people are only a click away from seeing them - including that chance of a music producer/label finding them. It could be said that it is easier to get found by using the internet rather than sending off demos and hassling record labels.
It is always easier for fans to access the music via the internet than demos, especially if the band isn't in the same country. Examples of YouTube successes are Justin Bieber and more recently Greyson Clarke - both of whom have been signed to record labels.
It isn't just these social networking sites however. BBC Introducing has been a huge success in unearthing new talent and providing them with the limelight they desire. Bands including Florence and the Machine, Marina & the Diamonds and the Ting Tings, have had huge success from Introducing. However, it is again with the use of the internet. One simple upload onto the internet and many bands are away; getting airplay on their local BBC radio station.
Yet, the fundamental question remains. Should artists put all their faith into the thought of getting ''found'' online or should they take a more realistic approach and use the practiced methods of badgering the record labels with demo after demo?
As all artists need music to be as accessible as possible, there is no better outlet than the internet, especially social networking sites.