Alan Medcroft beat "hundreds" of other entries to win the UK competition
A man from South Gloucestershire has become the new voice of a satellite navigation system after winning a nationwide competition.
Alan Medcroft, 34, from Stoke Gifford is a sales and marketing executive by day, but decided to enter the competition run by TomTom due to his love of drama.
"I thought I'd do well but I didn't expect to win it," said a surprised Mr Medcroft.
"There were some really good entries".
He recorded his 30 second submission at home, late at night, during the recent bad weather and even used the snow around his house as part of an accompanying video.
Mr Medcroft borrowed a friend's video camera to film the skit, which was based on his real-life wedding day.
"I spent an evening recording my voice and then I decided that I wanted to put a video with it," he said.
"It had been snowing and I was worried that it wouldn't last until the morning".
Mr Medcroft has since recorded the 59 sat-nav commands in a studio and the finished product will be available to download in the New Year.
Talking about his win, Mr Medcroft said: "It was late in the evening when I found out.
"My son had already gone to bed but my wife and my daughter were up, so we woke him up and we were all very excited. We were jumping around."
A competition spokesman said Mr Medcroft beat "hundreds" of other entries to win the top prize.
As well as becoming the voice of the UK, Mr Medcroft won a brand new car with sat-nav built-in.
Whether he will chose to listen to his own voice has not been confirmed.
You can see Mr Medcroft's winning video on