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Page last updated at 18:37 GMT, Tuesday, 9 February 2010
Cadbury Keynham closure reaction

John Maguire with reaction to the closure decision

Cadbury's new owner, Kraft, has confirmed plans to close the company's Somerdale factory in Keynsham - and we want your reaction.

The news means the loss of 400 jobs and will end a long-running campaign to keep it open.

The plant had been earmarked for closure by Cadbury but Kraft's takeover of the company had raised hopes of a new future.

In October 2009, the American food giant said it would keep they Keynsham plant open but the firm has gone against this.

The move comes just weeks after Cadbury's chairman told the BBC that job losses were an "inevitability" after a takeover by the US giant.

You can also have your say on this story on Dave Harvey's blog about the closure.

Here are a selection of your comments on the story:

Well, what do they expect when they sell one of the most well known BRITISH companies in the world, to Americans. As we already know from countless companies bought by Americans, and then moved their production plants to the US. Now those share holders will be forever told by me and other's like me, they made a BIG mistake!
Josh, Ellesmere Port

I am a great chocolate lover but will now have to give it up. Didn't know that Kraft already owned Terrys but had noticed that they weren't as good as usual, also, pretty sure that Cadburys (now Kraft) bought Thorntons out a few years ago. Is there any British Firms still making chocolates?
Carol, Telford

Sold out. I will never buy a Kraft-Cadbury product again. How could they tell such a bare faced lie. They have no shame and no sense of loyalty. These qualities have been replaced with pure greed!
BC, Bristol

Yet another British icon suffering the death of a thousand cuts. Those workers who sold their shares etc did exactly what similar others have done in the past. I think this practice all started under Mrs Thatcher regime, of carpet bagging and the like!
Rob, Glasgow

If Kraft deem it is too expensive to manufacture chocolate in Keynsham, then they deem that it is too expensive to manufacture chocolate in the UK. It is practically inevitable that Kraft will close its other UK factories, including Bourneville.
Bert, Bristol

I'm surprised that no-one seems to have pointed out that this is a neat piece of asset stripping. Somerdale is huge real estate which will help to prop up Kraft's strained finances no end.
Philip, Trowbridge

How can Kraft stand up and say "they didn't know about Poland" this is a total lie. We all knew they would continue to shut the Keynsham factory. My Dad has worked there for 35 years and is devastated about the closure. What I also don't understand is how the Cadbury workers can even consider selling their shares to Kraft? What about loyalty to the UK? Shocking and despicable all round. Kraft, Cadbury and the workers who sold out! Shameful all of you.
Lisa, Bristol

Well, everyone knew Cadbury were to close the Somerdale factory... but, the thing which gets me angry is that fact that Kraft said they will keep it open - but then said they are going to close it. It's a shame it's going. It really feels like Bristol is losing out on a lot of things (like Being Human/Casualty being moved to Cardiff). It's such a fantastic city, and surely... it would cost more to get all the chocolate over here from Poland?!
Scott, Bristol

The closure was quite predictable as any target company of a hostile take-over bid gives no information away to the bidder and so Kraft would not have known anything in detail on the factory closure plan. This is the difference between a hostile and a 'friendly' bid. In the latter case there would have been full disclosure. At least that was the situation many years ago when I was close to the 'battle field' of two hostile bids. The successful hostile bidder often gets lots of surprises - in due course. Kraft is clearly no exception.
Geoff, Stroud

I am a local store owner. I support my local community and they support me. I have returned my Cadbury's stock to the supplier for a refund - I will not buy or sell Kraft-Cadburys. Their actions damaged my local community - my customers. If you see Cadburys on sale, it means the store you're in does not support you and your community. Let the boycott roll. Keynsham, Get Angry. You have an entire nation behind you. We have your back.
James, Bristol

What sentimental nonsense! Cadbury had already made the correct business decision to reduce their production costs by moving out of the UK. Just the same as a vast number of other manufacturing companies. Now perhaps some people might understand what happens when the British workforce prices itself out of the global labour market.
Martyn, Hungerford

It's a shame, but it was totally expected. The Yanks are more profit hungry than us, so the prospect of keeping Keynsham open was just a bit of window dressing to smooth the way, and the fact that Mandy was leading the talks and got no guarantees was not a surprise at all. I feel sorry for those in Keynsham and the town as a whole. Hopefully something good can eventually grow out of the factory.
Grant, Bristol

Time and Time again you see companies having made good profits on the back of committed workers closing their factories. Politicians speak of ethics and morals but seem incapable or not interested in transferring their words into actions and hope that eventually over time events will be forgotten. We are much to nice to these companies.
Gary, St Neots

Well I searched for this site to register my disgust and to suggest a boycott. I for one will never buy a Kraft - Cadbury product as long as I have breath in my body, this may mean living on porridge and beans but I'm sure they cant own everything...
Andrew, Leeds

Stop buying Cadbury's products with Easter just around the corner it will have an impact on their bottom line.
Wizz, Worthing

I really feel for those at the Cadbury's plant, even more redundancies at a time when we don't need them. As for Kraft, its predictable action from them. Close down a plant, probably move it elsewhere for cheaper labour. I was a big fan of Cadbury's but might have to think twice now.
Jannine, Bristol

Oh well, no Cadbury's cream eggs for me. I'm boycotting both Cadbury and Kraft. It's disgusting that they gave us the hope that they would save Keynsham factory then, after they got the shareholders approval, pulled out. Disgusting. The Quakers who set up this site will be turning in their graves.
Judy, Filton

Entirely predictable action from overseas, an all-too frequent practice nowadays. Perhaps we British should boycott product's by Kraft - except Cadbury's of course. My thoughts are with the Keynsham workforce.
AJ Goodfellow, Dorset (originally Keynsham)

My first thoughts are with the workers who will be losing their jobs. Having been made redundant in 2008 myself I know the real stress this can cause. I'm not surprised at this decision, look at Terrys of York. It probably won't be long before more Cadbury jobs are sent offshore. Another great British company sold due to nothing more than the greed of its directors and shareholders.
Russell, Bournemouth

Was it not obvious this would happen? Kraft are after all a business out to make money in the same way Cadbury's were. Maybe they should have all thought about this before agreeing to sell their shares so quickly!
Samantha, Bristol

If you sell something you then don't have control over it anymore! The employees of Cadbury have had a big pay day with share options, now redundancy payouts too. The institutional investors don't give a damn and would sell their mothers if it made a turn. It is cheaper to manufacture not in the UK and profits will go out of Europe too.
Paul, Crowthorne

I'm afraid the BBC are making Kraft look bad again(and forgetting who the real baddies are), everyone seems to forget a few weeks ago that Cadbury were refusing to let Kraft on the Keynsham site to view the factory. This could have been a business decision to hide the factory's condition from Kraft and set them up for a fall when they eventually got the the keys. Its typical business and it looks like Kraft are now the baddies not the previous company who have already decided to sell it.
Craig, Thornbury

This is absolutely typical of large corporations. We expected nothing less from a multinational peddler of 'fake plastic cheese'. Their behaviour has been transparent from the start and symbolises everything that's wrong with capitalism, not least a complete lack of respect for the individual worker.
Victoria, London (originally Bristol)

Now is the time for the people of Bristol to buy the factory premises and start to produce chocolate under the Five Boys brand once again. If enough people are behind it the money can be raised.
Martin, Yate

It is only fair to say that they were well and truly shafted on that one. Kraft clearly knew what they were going to do and told them what they wanted to hear. Impressively bad. If I can work out exactly what they made there and will now make in Poland I will avoid it in future as a matter of principle.
Paul, Bristol

It was always going to happen and will no doubt be followed by lots more closures.
Carole, Bristol

Who on earth would want to work for a company who say something one week and do the opposite the next. What am I going to do? Show my displeasure by never buy Cadbury's chocolate again.
A Chivers, Midsomer Norton

Does this come as a surprise? And how many of Kraft's other promises are going to hold water now that they have control of Cadbury? Betrayal is an understatement, Kraft should be ashamed of themselves.
Jonathan, Portishead

The closure of the Keynsham plant was almost inevitable and certainly became so once Kraft took over. Cadbury's ceased to be the old Quaker firm it once was once it was floated on the stock market but continued to support the workers and community in which it was based. The Cadbury's directors were obliged to act in the best interests of it's shareholders and sell to Kraft. This is just yet another example of the disconnect between the long term future of a company and it's employees and the stock market driven by hedge funds and institutional investors who are only interested in the short term profit to be made once a merger is on the cards. It Reform of our financial systems regulation and the banking sector needs to look at a change in company regulations so that the directors of a company are required to act in the interests of the medium to long term future of a company rather than its current stock value
David, Swindon

The closure was inevitable after the takeover.. and must come as no great surprise to Cadbury's shareholders... what price a conscience?
Adrian, London

Cadbury have been working on the Poland chocolate plant project for at least 2 years. Cadbury have already built a chewing gum factory there and are presently constructing a chocolate factory next door that shall result in the closure on their Bristol factory. A significant volume of Cadbury Dairy Milk and Bournville has been produced in France for at least 10 years so I suppose this is progress. Kraft's recent purchase of Cadbury is a convenient time to announce this unpleasant news. Whilst sad it's inevitable that chocolate manufacturing at Bournville will be significantly scaled back in the years to come.
K Owens, Birmingham

It's time we had a government which is prepared to stop foreign countries, in particular America, from buying up British companies, and closing them as a way of removing competition. Before WW2 there was a slogan, 'Britain Awake', it's time we did!
John, Antrim

At last the final curtain for this great company making excellent confection for decades we all grew up on their wonderful selection of sweets and chocolate unsurpassed in the world even sold here in Florida. As soon as we heard that Kraft were buying Cadbury we knew the end of the last bastion of being British was finally at an end. No surprise then that I left Blighty for better lands until Bush ruined everything. Now this well can I say more Our Banks are run by morons our country controlled by more morons and is there anywhere left on our planet free from civil(Uncivil) servants any more? Pension down the swanney savings gone the same way and look out of your window or should I say tent nothing but cheap rotten houses all vacated because Bank of America stole your money.
Nigel, Sutton

Well well well, there is a surprise, did not see that coming, when will this country and government learn!! This always happens and has been the trend especially during Labour's recent reign. So many British companies taken over by foreign rivals that have no interest in the British workforce that they end up cutting jobs. Just another example of a false promise from Kraft to gain Cadburys. We will have nothing left in this country, Shame on Labour for relaxing our takeover laws to allow this to happen and make it so easy for our jobs to be transferred to low cost locations.
Adam, Basingstoke

All the Americans think about is money. They don't give a second thought for the worker who makes them that money. Most of the jobs will end up in the good old U.S of A.
M Clancy, Halifax

Did you really expect anything else from a big company only interested in the bottom line?
John, London

As a small shareholder in Cadbury, I am bitterly disappointed in the outcome. I didn't trust the previous Board (who, virtually overnight, changed their views of Kraft) nor do I have much faith in the new owners. It is a very sad day. When are we going to sell the rest of Britain (aided by a government owned bank)?
'Skeptic', Bognor Regis

Frankly, I'm not surprised. In fact - watch out, Bournville, you're probably next! Think back a few years to when Kraft took over Terry's of York, another famous British chocolate brand. The factory's gone now and Terry's chocolate is produced in Eastern Europe. Kraft cannot be trusted.
Phil, Southampton

To be honest I'm disappointed but not surprised. It's inevitable in any takeover they will make cuts to immediately increase profits. Kraft didn't make the offer for any sentimental reason about the history of Cadbury's. To them its just financial benefit. Only thing we can do to oppose is not to buy from this company. I'm a lover of Bourneville Chocolate but have now turned to Thorntons thinking its one of the few British companies left.
Charles, Woking

Not surprised, this will just be the start of the cost saving measures. Its a major sell-out by the shareholders of Cadbury. The blame should be levied firmly at the door of the institutional investors who thought a few more pounds is more important than the integrity of a household name.
John, Ayrshire



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