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Page last updated at 12:34 GMT, Wednesday, 3 February 2010
Cadbury: A done deal as Kraft take-over
Bournville workers and residents at Bournville Village Green
Bournville workers and residents at Bournville Village Green

Cadbury was taken over by Kraft on 2 February, it's now a done deal.

On the same day, Cadbury workers protested outside parliament to ask for reassurances about their jobs and the future of Cadbury in Bournville.

It started with Kraft making a bid in September 2009, leading to speculation of a bidding war.

Cadbury shares rose. The board tried to fend off the hostile takeover, but eventually shareholders voted to accept the bid.

The original bid was £10.2 billion. Kraft said it would protect UK jobs, but no definite guarantees were given.

Cadbury Chair Roger Carr originally said that: "While Kraft need Cadbury, Cadbury don't need Kraft".

Takeover was inevitable

When Kraft upped it's bid to £11.5 billion Cadbury had to announce that it would be taken over by Kraft.

Cadbury workers

Workers were shocked and worried about what the future would hold.

They wanted reassurances about jobs and also about the chocolate recipe itself.

On 2 February 2010 around 100 workers and union representatives went to London to protest outside parliament and to lobby MPs.

BBC WM was with the workers throughout the day.

It was late in the day, just before 5pm, when the announcement was made that Kraft had taken over the company with 72% of the shares.

Bournville resilliance

Cadbury factory

Although disappointed with the takeover of the company, the staff at Cadbury are determined to work hard and ensure they protect their jobs at Bournville and across the UK.

Emotions have run high, not only with Cadbury workers but also with Bournville residents.

One listener to BBC WM, Ivor Gornal, called Phill Upton @ Breakfast to read out a emotional poem he wrote Goodbye to Cadbury.

Ivor's poem sums up the heartache felt by many Bournville residents.

Also watch: Rev Paul Clarke give his personal reflection on the legacy of Cadbury in Bournville




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