by Fiona Madden
BBC Blast Reporter
Romanian band Grimus are signed to Berkshire-based Eden Music
Producer Adam Whittaker and Queen of PR Luisa Garcia have joined forces to create a record label and are releasing a single from Romanian talent, Grimus.
Whittaker describes the partnership with Garcia as two dragons who work really well together and that they just really wanted to do more at Eden Music.
"It runs alongside Lulu's company, Eden PR. It's a new venture and we're really excited about it."
Six-piece band Grimus coined their name from a Salman Rushdie novel.
Adam jokingly describes the band's look: "They all wear capes and they all look like Edward Cullen, so I expect a lot of girls to be at the show."
Based in Reading, he first heard the band on MySpace back in 2009 and was "blown away"; weeks later Adam's mix of the track In a Glimpse became a number one radio hit.
A trip to Romania to see the band then ensued. The Grimus (pronounced Greemus) sound is described as "Muse giving The Killers a kicking in the car park", which impressed Whittaker so much that Eden made the move from PR company to record label to represent the group.
Grimus will be supporting Does It Offend You Yeah?
Adam's message to prospective artists is: "We're going to find people, develop them, do your singles, get them out there to the people, and then we're going to try and get you hooked up with a bigger label - that's the plan.
"So if you're great and if you're out there, just hassle us, we're on Facebook and MySpace."
Grimus' debut single Started will be launched on 8 August, at the Eden Music launch party at Play in Reading.
They will be playing at the Outside Inside Festival, running from 31 July - 21 August in Reading, as well as performing an exclusive acoustic show at The Roman Embassy in London on 9 August.
The group will finish of their UK visit by supporting Does it Offend You, Yeah? on 10th August at Sub89.