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Miércoles, 9 de abril de 2008 - 16:40 GMT
Día del silencio en Mumbai
El tráfico en la india.
Hay más de 1,5 millones de conductores en India.

Mumbai no honking day

Drivers in Mumbai are being asked to observe a city-wide 'No Honking Day' to mark World Health Day. The initiative is an attempt to educate the business hub's 1.5 million drivers to be more considerate. This report from Karishma Vaswani:

 Listen to the story

'No Honking Today' is the tag line that Mumbai's traffic police are hoping will convince the city's drivers to avoid using their horns this Monday. They've distributed over a hundred thousand stickers in English and Hindi in an attempt to raise awareness about 'No Honking Day' to Mumbai's car owners, taxi drivers and rickshaw operators.

It's the first time a campaign like this is being held in India and over 800 policemen have been deployed to enforce the initiative, along with 2000 community workers.

Organisers of the campaign say that they'll punish any drivers who are using their horn indiscriminately. Despite those measures though, commuters in the city who were looking for a silent ride into the office this morning would have been sorely disappointed, as honking levels weren't noticeably reduced.

Many say that's because driving in Mumbai without honking is next to impossible. It's one of the only ways to ensure that drivers don't run over pedestrians, and it helps prevent many accidents.

 Listen to the words

Honking
tocando la bocina o pito

tag line
un lema o frase corta publicitaria

horns
bocinas

to raise awareness
para llamar la atención

rickshaw operators
la gente que tira los coches de dos ruedas que no tienen motor

deployed to enforce the initiative
desplegados para imponer la iniciativa

indiscriminately
indistintamente, sin razón alguna

a silent ride
un paseo silencioso

sorely disappointed
muy desilusionado

next to
casi



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