Bradford-on-Avon (which is just eight miles from Bath) is in the north of the seat; it is a former mill town which first grew wealthy from the wool trade in medieval times and now attracts many visitors. There is an area in the town called Tory, but it is so called because it is a high place not because of its political affiliations - all four council seats in Bradford-on-Avon are currently held by the Lib Dems.

Trowbridge is the county town of Wiltshire and the main administrative headquarters for both the district and county councils.

The market town of Westbury overlooks Somerset and stands on the westernmost fringes of Salisbury Plain. The town is most famous for the White Horse carved into the chalk. Also on the fringes of Salisbury Plain is Warminster - an important military centre where the Royal Electrical and Mechanical Engineers and the School of Infantry are based.