Although Walsall South is historically just as Labour-minded as its partner to the north, often returning a very similar majority, other resemblances are harder to find. South has an industrial base, with engineering and metal-working firms and a tradition of saddlery, but it has far more non-manual workers than North.
This seat contains the town centre, and a £16m contribution from the lottery towards the construction of the new art gallery has helped in its regeneration. The seat also has a far greater proportion of ethnic minorities than the north, with 17% of the population coming from Asian communities. Unemployment is higher, and so is the number of owner-occupiers.
On the whole, then, South is less white and working-class than North, and has more areas, like Paddock, that attract the better-off.