There was a big swing in this constituency in 1997 to give the seat to Labourís second Tony Wright: the seat has a history of changing hands in landslides.
The seat stretches inland for up to eight miles, and contains part of the Norfolk Broads and has a nature reserve at Breydon Water. Agriculture is important to many of the inhabitants, but not economically so.
Surrounding Yarmouth are a number of smaller coastal towns, many of which are also popular holiday destinations complete with beaches, chalets and amusement parks. Caister-on-Sea is perhaps the most notable, for its castle, its heliport and the stadium which hosts greyhound and stockcar racing.
The larger towns hold the most political influence, though: the constituency is dominated by the town of Great Yarmouth itself, a large holiday resort catering especially for those with young families. It is also a roll-on/roll-off ferry terminal for travel to northern Europe, and a base for North Sea oil and gas exploration.
The town was once famous for being a major herring port - purportedly then the wealthiest town in the country - the main employers now are light industries like electronics, frozen food processing and small boat building.