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Election Battles 1945-1997
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1970
1974
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1974
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1979 1983 1987 1992 1997
1970: Heath's unexpected triumph
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Overview
Battlefield
Campaign
Personalities
Issues
Results
1970: Unemployment
Unemployment was on the rise

Watch and listen 1970
The election results from BBC Radio
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Edward Heath speaks out on Powell
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First time voters make themselves heard
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The BBC swingometer runs out of swing
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Liberal leader Jeremy Thorpe: “saddened” by result
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Wilson speaks on his defeat
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Manifestos
Conservatives
Control inflation
More police
Cut tax burden
Labour
Build prosperity
Tackle poverty
Increase pensions

With the state of the economy at the fore of the most people's minds, the Tories made it the focus of their manifesto. Labour's "short termism" was attacked, and the need for "deliberate and thorough" planning and efficient management was stressed.

Rising prices and high unemployment were attacked as was the increasing tax burden. Among Heath's positive proposals for turning things round were tax cuts and a reform of relations with the unions as well as an increase in police numbers.

In similar vein, Labour's offering - Now Britain's Strong Let's Make it Great to Live In - also focused on the economy, as well as planning.

The party promised to replace the Tory "free for all" with rising prosperity, by increasing productivity, fighting inflation all to enable the government to afford better social provision for those in need.

Labour also promised to reform pensions, work on improving care for the disabled and tackle the poverty felt by low paid families.

The Liberal Manifesto - What a Life - painted a picture of a country brought to a shambolic state after 12 years of Labour rule and 13 years of the Tories.

Unemployment and homelessness, poor hospitals and pensioner poverty were all in need of action said the Liberals, who declared themselves the only party able to deal with the economy properly.