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Election Battles 1945-1997
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1966
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1966: Wilson's Labour landslide
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Overview
Battlefield
Campaign
Personalities
Issues
Results
1966: graph

Watch and listen 1966
The election results, complete with swingometer
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Ted Heath takes to the crowds
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Jo Grimond campaigns for the Liberals
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Harold Wilson takes on the hecklers in Birmingham
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Harold Wilson enters Downing Street
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Party vote share
a presidential victory of extraordinary proportions
Labour minister Richard Crossman on Wilson's re-election

As expected Harold Wilson got the majority he wanted, taking 363 seats while the Conservative total dropped to 253.

Labour's majority of 96 meant that for only the second time in its history the party could look forward to a full term in office.

On a swing of 3.1% from Tory to Labour, Wilson's party took a healthy 47.9% of the vote, leaving the Tories way behind with 41.9%.

Contrarily, the Liberal share of the vote fell, but the party picked up seats, rising from nine to 12.

As turnout fell, Labour seemed to benefit from the fall off in Liberal support, polling 750,000 more votes than in 1964, while the Conservatives lost half a million voters.

With the foundations in place for a long spell in office Wilson was able to dig in and chance his arm at turning Labour into the natural party of government.