There was just one over-riding issue in this election as far as Labour was concerned - securing a mandate.
The party's manifesto was blunt and to the point with its title, Time for a Decision.
Other themes followed up on Labour minister George Brown's National Plan for the economy set out in 1965, as Labour promised similar plans for transport and the regions.
The commitment to re-nationalise steel featured once again as the party had failed to take it back into the public fold during its 18 months in power.
Labour was also keen on closer relations with Europe, a theme echoed with varying levels of commitment by both the Conservatives and the Liberals.
The Conservatives focused heavily on the economy, stressing that action needed to be taken over rising prices and pledging to reform trade union relations.
In their manifesto - For All the People - the Liberals also promised a look at trade unions and entry into the European Common Market as well as cuts in defence spending.