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BBC News Vote 2001 Vote2001 | Audio Video 
Election Battles 1945-1997
Intro 1945 1950 1951
1955
1959 1964 1966 1970 1974
Feb
1974
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1979 1983 1987 1992 1997
1955: Eden's mandate
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Overview
Battlefield
Campaign
Personalities
Issues
Results
1955: Tory poster
The Tories raise fears of Labour tax hikes

Watch and listen 1955
The BBC’s first televised election programme
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The coronation of Queen Elizabeth II
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Sir Anthony Eden takes questions from the press
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The BBC used the new Electronic Brain to calculate results
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1955: Labout poster
Manifestos
Conservatives
Double standard of living
Small government
Full employment
Labour
Re-nationalisation
Abolish 11-plus - more teachers
Moves on disarmament

Anthony Eden’s appeal to the voters in an "age of peril and promise" amounted to an assurance that both peace and prosperity would best be secured by returning the Conservatives to power.

The party had succeeded in its promise last time on house building and Labour’s harsh warnings that a Tory government would see a return to war and mass unemployment had proved unfounded.

But the Tory manifesto, United for Peace and Progress, contained very few direct promises.

This also proved true of Attlee’s offering in Forward with Labour.

Apart from commitments to abolish the 11 plus, to renationalise what the Tories had returned to private ownership, and to maintain a free health service, there was little of note being offered by Labour.

While the Liberals continued their struggle on behalf of "the independent mind, the small man and the consumer".