The battle for hearts and minds was a prominent part of the Kosovo conflict. Nato's daily briefings included a strong political message along with the daily operational progress reports. The alliance also made a point of attacking the Serbian media, not just verbally, but with with bombs and missiles aimed at transmitters, relay stations and, controversially, the headquarters of Serbian Television in the centre of Belgrade. For their part, the Serbian authorities kept up a steady media barrage condemning and ridiculing western leaders, while focusing on the damage caused by air strikes rather than the exodus of Kosovo refugees.
"(Serbian TV) is a source of propaganda that is prolonging this war and causing untold new suffering to the people of Kosovo"
UK International Development Secretary Clare Short.