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The state of the Countryside
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The 20% of the population on this map are considered to be the second least disadvantaged in rural England.

This penultimate map suggests that the closer a rural area is to an urban area, the better off its inhabitants tend to be.
For instance, this map includes parts of the Lake District and areas close to market towns with a greater emphasis on tourism or other industries. Household incomes can be as high as 30,000.