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The state of the Countryside
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The 20% of the rural population on this map are considered to be among the second worst off.

The Countryside Agency's report finds that households in rural areas have higher incomes, on average than non-rural areas.
However, the agency says that this is because of an abundance of high earners living in rural commuter areas. Household incomes in the areas marked on this map can generally be between 18,000 and 21,000. The highest proportion of low-wage employees (under 250 per week) in England generally live in these areas.