منتجات تباع برعاية المشاهير

Welcome to BBC Xtra English.

Today Amber and Louay talk about celebrity-endorsed products.

Today, many of the products we see being sold in shops and supermarkets are celebrity-endorsed.

Celebrities have lent their names to many different products such as food and drink, clothes and perfume.

'Newman's Own' is a successful brand of foods which made over $200 million for good causes since it was founded 28 years ago.

The brand was set-up after some appreciative guests convinced the famous American actor Paul Newman to mass-produce his own brand of salad cream.

This sparked a glut of celebrity-endorsed products.

'Jane Asher's Party Cakes' is a company run by the British celebrity Jane Asher. She says that she should not simply rubber-stamp a product with her name. The product must also be of a very good quality.

But not all people are convinced. Some of the people we asked said that they were not gullible enough to buy a product just because the branding used a celebrity's name.

They also felt that celebrity-endorsed products were gimmicky and some famous celebrities were simply cashing in on their names.

Others said that they would buy a product if there were no negative connotations and it was advertised by a sports person.

With so much competition in the market, companies use celebrities to try and sell more of their product.

Do you buy celebrity-endorsed products? Why? Write to us in English.

أنقر هنا للاستماع للكلمات

celebrity-endorsed
برعاية المشاهير/ بدعم من المشاهير

appreciative
من يعطي الشيء حق قدره

sparked a glut
أحدث فيضا/ وفرة

rubberstamping a product
ختم شئ ما باسم أو طابع معين

branding
علامة تجارية

gimmicky
يتسم بالتحايل

gullible
ساذج

cashing in
يجني المال من

negative connotations
دلالات سلبية

Sama, Baghdad, Iraq
Hi BBC extra.. I think the celebrity-endorsed products are sometimes expensive, we can find a product with the same quality & inexpensive in the same time...so why we waste our money! But if the product support good causes as we see with Paul Newman, the handsome actor, I will buy it joyfully..

Forgive, Hail, UK
I do not buy celebrity endorsed products, unless I feel really I like it. and I think I will be gullible if I buy some thing, just because the celebrity used it..

شروط وبنود الاستخدام