More investment is needed in Wales' ports to support the cruise ship industry, the Enterprise and Business Committee heard on 22 March 2012.
Brian King from Cruise Cymru said that Wales is missing out to Irish ports because of a lack of dedicated facilities in ports such as Holyhead and Milford Haven.
He added that cruise ships are keen to dock at Welsh ports and for passengers to enjoy the historical sites and scenery of Wales, but the investment needed to make the ports competitive is not currently available.
In closing, Mr King also said that the Wales "brand" in relation to the cruise industry was not as strong as the Irish brand and that the 'Celtic Wave' campaign was benefitting the Irish industry at the expense of the Welsh.
Also giving evidence to the committee, Business Minister Edwina Hart explained that policy for connectivity through ports and airports in Wales is not currently devolved and although the Welsh government is keen to seize control of this, it is a matter for the Silk Commission.