Chairman of VisitScotland Mike Cantlay told the
Economy, Energy and Tourism Committee
the Wining Years Strategy was less a strategy more of a "call to arms to industry" to take advantage of its eight themes, on 12 September on 2012.
The Winning Years themes are:
• 2012: The Olympics and Paralympics, the Jubilee and the Year of Creative Scotland and the Disney film Brave.
• 2013: The Year of Natural Scotland.
• 2014: The Year of Homecoming, the Commonwealth Games and the Ryder Cup Dr Cantlay said these themes were an opportunity for "blatant opportunism" and the tourism industry must focus on benefiting from them now and in the years to come.
He said he hoped Scots become involved in tourism like never before as the industry should play a profound role in helping to move the Scottish economy forward.
Air Passenger Duty (APD) was "just a hurdle we don't need" and "lunacy", according to Dr Cantlay.
Malcolm Roughead, the chief executive of VisitScotland also gave evidence to the committee.