Industry Commissioner Antonio Tajani has promised "urgent action" to promote and develop the EU's motor industry.
As he presented the Cars 2020 policy on 8 November 2012, he noted that the motor sector, which is responsible for around 20 million jobs across the EU, had been particularly badly hit by the economic crisis.
A number of manufacturers have moved their production sites to non-EU countries where wage costs are often lower.
This includes the recent decision by Ford to move their production of the Transit van to Turkey from Southampton.
The Cars 2020 strategy includes a multi-billion euro support package to increase research and innovation, such as developing "green" technology.
Commissioner Tajani warned that a loss of specialised knowledge during the economic crisis would be "hard to re-establish", and promised to promote development in skills.
Legislation contained within the strategy will now go to the European Parliament and the Council of Ministers for scrutiny and amendments.