Yet the Bin Laden doll has sold nearly 5,000. It's sold alongside the US President's George "make no mistake about it" Bush doll.
Real heroes
The dolls, Bush, Blair and New York mayor Rudy Giuliani, were developed by Eric Vicale after the 11 September terrorist attacks.
"These three guys saved the world that day. I thought, why give kids an action man when they can have real heroes to play with."
It was only after constant pressure from customers for a Bin Laden doll that he finally gave in. He says people wanted a villain to go with their action hero.