The government reckons the ban will save around 3,000 lives a year, as well as stopping lots of kids from starting the habit.
The health secretary Alan Milburn said: "Adverts have sought to get more people to smoke by conveying the idea that smoking is glamorous when in fact it is dangerous.
"They have tried to get more people to smoke by pretending it enhances quality of life when in fact it serves to shorten people's lives."