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  'Dead' boy in ad to cut teen road deaths
Updated 08 February 2002, 10.44
Ad showing boy running out in front of a car
A hard-hitting new advert shows the ghost of a boy run over by a car.

It's part of a 1m campaign to warn teenagers about the dangers on the roads.

Road deaths are the biggest killer of 12 to 15-year-olds.

70 teenagers were killed in 2000 and more than 9,000 were injured.

Click here to find out how road safe YOU are!

Ad showing boy in road accident
The 50-second cinema ad shows the spirit of the teenager visiting his family, friends and girlfriend.

He has to watch the terrible effect his death has had on the people he loves.

Teenagers are most at risk when they're out with friends or visiting places.

It's easy to forget about road safety when you've got other things on your mind.

But the aim of the campaign is to cut the number of deaths dramatically.

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