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  Toys aren't 'cool' enough
Updated 09 December 2001, 17.42

Santa's in for a huge shock when he finds out children don't want toys this year.

What children really want, according to new research, are mobiles, DVD players and gadgets instead of "uncool", more traditional toys like action figures.

Street cred


Traditional toys are boring and just don't have street cred, especially with 8 to 12 year olds.

And experts say toy manufacturers have to make them more attractive to stop sales going down.

Shiny entertainment gadgets like mobiles, MP3 players and DVDs are attracting the cool-kid shopper instead, reports the Independent on Sunday newspaper who had the research done.


"Children over 10 are no longer interested in buying toys - or at least do not want to be associated with what they think of as 'children's toys'", say the researchers.

But what do you think? Vote now by going to the links to the right of this story


 
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