He's the flashy, trashy professor who's mad about fame.
Yes it's Gilderoy Lockhart - one of the best-loved characters in Harry Potter and the Chamber of Secrets.
And British actor Kenneth Branagh has been confirmed as the lucky star who will play him in the second Harry Potter film.
Branagh, who played the baddie in Wild Wild West, beat off competition from Hugh Grant and Alan Cumming to bag the part.
He plays the new Defence of the Dark Arts teacher in the second book. Lockhart annoys Harry but Hermione thinks he's great and develops a crush on him.
Work on the second film has already started and Kenneth Branagh will begin filming his scenes later this year.
The first film, Harry Potter and the Philosopher's Stone, is out on November 16.