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  Violent game adverts debate
Updated 06 November 2002, 16.22
Advertising Standards Authority logo

Citizenship 11-14/KS3/Levels E&F
Media and society

Overview
Concern has been raised over computer game advertising in the UK.

Students debate the issues surrounding violence being portrayed in computer game advertising.

Learning aims

  • The possible effects of advertising on society.

  • Debate the issue of violence in computer game adverts.

Laura Clarkson as Tomb Raider's Lara Croft
Laura Clarkson as Tomb Raider's Lara Croft
Main activity
Organise a whole-class discussion using our guide

The student acting as the chair opens the meeting by reading out the Press Pack report

The student acting as proposer then reads out the motion:

"This house believes that violent game adverts encourage aggression."

Notes for the main speeches can be found in

and

Further instructions can be found in

Plenary
Recap on the main teaching points and the chair announces the outcome of the vote.

Teachers' Background

  • One advert showing a screaming and bloodied child was "distressing" and "likely to cause serious or widespread offence", the Advertising Standards Authority says.

  • Another was criticised for showing a figure dressed in black, dripping with blood.

  • The industry is now regulated and games are given a rating e.g. 3+, 11-15 and 18+.

  • The ASA upheld public objections to an advert for the Turok Evolution - based on the deadly return of the dinosaurs. It showed a computer-generated picture of a small child, screaming with cuts across his forehead, eye and nose.

  • The ASA commented "the readers of the magazine also included a significant minority aged under 15 years". Both advertisers were told not to repeat the adverts.

For all links and resources click at top right.


More InfoBORDER=0
TeachersViolent game adverts: Proposer's points
TeachersViolent game adverts: Opposer's points
Sci/TechVideo games to help you relax
PicturesPictures: Game violence
Find OutHow to hold a debate
ChatYour Comments: Violent gaming
QuizOur media quiz!
ClubViolent computer games aren't that bad

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Past StoriesBORDER=0
Animal attitudes
Computer violence debate

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