Quick fun online activity on our favourite cuppas
Marketing exercise for 'eco- coffee'
Students working in groups devise a marketing campaign for a new brand of coffee, grown in a less environmentally damaging way.
Elements of the campaign
1. Think of a name and logo
2. Script for a radio advert
3. Advert for teen magazines
4. Storyboard a TV advert
5. A club style flyer
6. A promotional event
Information to get across
- The new coffee is grown in the shade of trees. This means the forest is only partially cleared so some of the habitat survives.
- The coffee costs more than normal brands, but buying it helps protect the environment.
- The waste pulp and water from preparing the beans is disposed of without causing pollution.
- The coffee plants used to grow in the shade require less fertilizer and pesticide than those grown in the sun.
If time allows students can present their ideas to the group and get feedback.
Which other goods and services have a price that does not include their environmental cost
Prompt: Transport, energy, water, fossil fuels, almost everything.
A study by the New York-based Wildlife Conservation Society says that large areas of Indonesian lowland forest are being cut down to make way for coffee plantations.
Between 1996 and 2001, 28% more land was cleared to make way for coffee growing, says their report.
About 70% of Lampung's coffee production occurs inside and adjacent to Bukit Barisan Selatan National Park - one of the few remaining strongholds of Sumatran tigers, elephants and rhinoceros.