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Last Updated: Thursday February 24 2011 15:23 GMT

Get ready for longer adverts in between your fave films

Guys watching TV

Prepare for some of your favourite films to be interrupted by more annoying adverts!

New rules mean that TV channels will be allowed to put on much longer advert breaks in between films and TV dramas.

As of 28 February, channels can play twelve minutes of adverts an hour - which is up from just seven.

That means films and dramas will have the same amount of adverts as other big shows like soap operas and the X Factor.

At the moment, fewer adverts are allowed during films and dramas than other shows.

That's because it takes more concentration to keep up with the story line - and going to adverts could confuse people.

But that all changes for a year-long trial run that starts at the end of February.