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Last Updated: Wednesday November 10 2010 18:56 GMT

Cheryl Cole hit in the face with a custard pie!

Cheryl Cole gets a custard pie in the face at the Daily Mirror Pride of Britain Awards

Watch the moment Cheryl got pied in the face!

Cheryl Cole's new album is called Messy Little Raindrops, but it was Messy Little Cheryl on Monday when she got hit in the face with a custard pie!

Don't worry, it was all for charity - the singer volunteered to do it at the Daily Mirror Pride of Britain Awards to raise £6,000.

But fellow X Factor judge Simon Cowell enjoyed it so much he gave an extra £10,000!

The honour of splatting the star went to 12-year-old Cameron, who received the Young Fundraiser of the Year prize for raising a whopping £95,000 for charity!



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