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Last Updated: Wednesday November 10 2010 18:47 GMT

Cheryl Cole hit in the face with a custard pie!

Cheryl Cole's new album is called Messy Little Raindrops, but it was Messy Little Cheryl on Monday when she got hit in the face with a custard pie!

Don't worry, it was all for charity - the singer volunteered to do it at the Daily Mirror Pride of Britain Awards after someone donated £6,000.

But fellow X Factor judge Simon Cowell enjoyed it so much he gave an extra £10,000!

The honour of splatting the star went to 12-year-old Cameron, who received the Young Fundraiser of the Year prize for raising a whopping £95,000 for charity!

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